Shiseido Benefiance Wrinkle Smoothing Day Cream SPF25 50ml is a refined anti-wrinkle day cream with sun protection from prestige Japanese luxury skincare house Shiseido. The 50ml jar delivers a refined day cream with broad-spectrum SPF25 — engineered to visibly smooth wrinkles, hydrate and protect mature skin against UV with a refined, science-led character.
About Shiseido Benefiance
Shiseido is the prestige Japanese luxury skincare house, internationally celebrated for refined skincare-led innovations. Benefiance is the brand's anti-wrinkle pillar.
Key features
- Refined anti-wrinkle day cream
- Broad-spectrum SPF25 sun protection
- Visibly smooths wrinkles and hydrates
- Long-lasting hydration with anti-ageing actives
- 50ml jar
Who it's for
Best for those concerned with the appearance of fine lines and wrinkles who love refined, science-led day skincare — and a refined choice for fans of Shiseido Benefiance.
How to apply
- Cleanse and tone the skin in the morning.
- Apply Shiseido serum if used.
- Smooth a small amount of Benefiance Day Cream over face and neck.
- Allow to absorb before applying makeup.
- Reapply every two hours when in direct sun, and after swimming or towelling.
- Avoid contact with the eyes; for external use only.
Sun safety
SPF25 is a moderate level of UV protection. For prolonged sun exposure, holiday wear or use under strong UV, layer over a dedicated broad-spectrum SPF30+ sunscreen for adequate protection. Reapply through the day to maintain efficacy. Avoid the midday sun, wear protective clothing and seek shade where possible. Children under 12 should always wear higher-SPF, broad-spectrum dedicated sunscreen.
Specifications
- Size: 50ml
- Format: Anti-wrinkle day cream
- SPF: SPF25 broad-spectrum
- Brand: Shiseido
- Range: Benefiance Wrinkle Smoothing



