Sol de Janeiro Brazilian Joia™ Strengthening + Smoothing Conditioner 295ml is a daily-use conditioner from the brand's Brazilian Joia haircare line. Designed to strengthen, smooth and condition damaged hair, the formula features Brazilian botanicals — including babaçu oil, brazil nut oil and cupuaçu butter — for hydration, frizz control and breakage protection. Suitable for daily use after the matching shampoo.
About Sol de Janeiro
Sol de Janeiro is an American beauty brand inspired by Brazilian culture, founded in 2015 and best known for its cult Brazilian Bum Bum Cream and Cheirosa fragrance mists. Brazilian Joia is the brand's haircare franchise, built around the same Brazilian botanicals and warm, sun-soaked aesthetic.
Key ingredients
- Babaçu oil: Brazilian palm-fruit oil that helps lock in lightweight moisture.
- Brazil nut oil: Rich in selenium — helps strengthen hair and protect against breakage.
- Cupuaçu butter: Indulgent Brazilian plant butter that hydrates dry strands.
Key benefits
- Strengthens hair: Brazil-nut and babaçu oils help support hair against breakage.
- Smooths frizz: Botanical butters help tame the cuticle.
- Adds slip and shine: Conditioning agents make detangling easier and add gloss.
- Sensorial Cheirosa-inspired scent: Carries the brand's signature warm Brazilian aromatic.
Who it's for
Suited to all hair types — particularly useful for dry, frizzy or damaged hair that needs strengthening and smoothing. Pairs naturally with the matching Brazilian Joia shampoo and other haircare from the line.
How to use
- After shampooing, squeeze excess water out of the hair.
- Apply a generous amount of conditioner through the lengths and ends, avoiding the roots.
- Leave on for 1–3 minutes.
- Rinse thoroughly.
- Follow with a leave-in treatment for best results.
Specifications
- Size: 295ml
- Format: Strengthening & smoothing conditioner
- Hair type: All, particularly dry or damaged
- Range: Brazilian Joia
- Brand: Sol de Janeiro
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