Sol De Janeiro Brazilian Joia Strengthening + Smoothing Conditioner 90ml is a travel-sized version of the cult Brazilian Joia conditioner from American-Brazilian beauty brand Sol De Janeiro. Built around the brand's signature Brazilian Bum Bum Cream-inspired Cheirosa '62 scent, the conditioner uses a blend of cupuaçu butter, açai oil and Pracaxi oil to nourish the hair and reduce frizz — leaving strands smooth, soft and glossily Brazilian-finished.
About Sol De Janeiro
Sol De Janeiro is an American-Brazilian beauty brand, founded in New York in 2015 by Heela Yang, Marc Capra and Camila Pierotti. The brand is best known for the cult Brazilian Bum Bum Cream and its signature warm-vanilla, salted-caramel Cheirosa '62 scent. The Brazilian Joia haircare line — launched in 2023 — extends the brand's body-care formulation philosophy into a coordinated shampoo-and-conditioner range.
Key features
- Cheirosa '62 scent: The brand's iconic warm-vanilla and salted-caramel signature.
- Cupuaçu butter: Brazilian super-emollient that conditions and softens hair.
- Açai oil & Pracaxi oil: Brazilian botanical oils that nourish and add shine.
- Anti-frizz finish: Helps smooth hair cuticle for a glossy, sleek result.
- 90ml travel format: Compliant with airline cabin-bag sizes; ideal for weekend trips.
Key benefits
- Strengthens and smooths: Helps repair hair fibre and reduce breakage.
- Reduces frizz: Tames flyaway hair for a polished finish.
- Adds shine: Brazilian botanical oils leave hair glossy.
- Scented finish: Hair retains the iconic Cheirosa '62 scent.
Who it's for
Suited to anyone with dry, frizzy or damaged hair who wants a richly nourishing conditioner with a luxury sensorial scent — particularly Sol De Janeiro fans building a coordinated body-and-hair wardrobe. The 90ml format is ideal for travel, weekenders or trial-size use.
How to use
- Shampoo the hair with the matching Sol De Janeiro Brazilian Joia Shampoo.
- Squeeze excess water from the hair.
- Apply a generous amount of conditioner from mid-lengths to ends.
- Leave for 1–3 minutes; comb through with fingers or a wide-tooth comb.
- Rinse thoroughly with warm water.
Specifications
- Size: 90ml
- Format: Strengthening + smoothing conditioner
- Scent: Cheirosa '62
- Brand: Sol De Janeiro
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