Helena Rubinstein Re-Plasty Age Recovery Eye Strap 15ml is a luxury eye treatment designed to deliver an instant tightening "lifting bandage" effect on the eye contour, with longer-term benefits for dark circles, puffiness, fine lines and lost firmness. The clever wax-and-microparticle texture creates a visible smoothing film over the eye area, while a serious anti-ageing active blend — Proxylane, hyaluronic acid, adenosine and Haloxyl — works underneath to support the skin's own structure.
About Helena Rubinstein
Helena Rubinstein was one of the great pioneers of modern skincare, founding her first beauty salon in Melbourne in 1902 and her eponymous house in Paris in 1908. The brand still bears her name today, sitting within L'Oréal Luxe as one of the group's most premium skincare names — known particularly for its dermatologist-led, Prodigy and Re-Plasty anti-ageing ranges. Re-Plasty is positioned as the brand's "post-treatment" line, designed for skin that wants visible firming without invasive procedures.
Key ingredients
- Proxylane — a patented L'Oréal active that helps support the structure of the skin and smooth the appearance of wrinkles.
- Adenosine — well-established anti-wrinkle active that helps soften the look of expression lines.
- Hyaluronic Acid (Sodium and Hydrolysed Hyaluronate) — multiple molecular weights for both surface and deeper hydration, plumping the look of fine lines.
- Haloxyl — peptide-based ingredient often used to target the appearance of dark circles.
- Hydroxypropyl Tetrahydropyrantriol — supports skin firmness.
- Carnauba Wax and Jojoba Esters — micro-particle waxes that deliver the signature instant tightening, "bandage-like" lifting effect on the eye contour.
- Glycerin and Dimethicone — hydrating and smoothing supporting ingredients.
Key benefits
- Instant visibly tightened, lifted eye contour and eyelids
- Helps reduce the appearance of bags and dark circles over time
- Smooths the look of crow's-feet and fine lines
- Hydrates and plumps the delicate eye area
- Light, fast-absorbing texture suitable for use under makeup
- Long-term results with consistent use, day or night
Who it's for
Designed for mature women dealing with multiple visible signs of ageing in the eye area — slackened contours, persistent dark circles, fine lines and crepey skin. Most rewarding from the late 40s onwards, but can also be used preventatively from the late 30s. Suitable for all skin types.
How to use
- Cleanse the face thoroughly and pat dry.
- Dispense a rice-grain-sized amount onto the back of the hand.
- Using the ring finger, gently tap a thin layer around the eye contour — under the eyes, the brow bone and the outer corners.
- Allow to absorb for 30–60 seconds before applying any other eye product or makeup.
- Use morning and/or evening.
Specifications
- Size: 15ml
- Format: Luxury anti-ageing eye contour treatment
- Brand: Helena Rubinstein
- Range: Re-Plasty Age Recovery
- Suitable for: All skin types; targeted at mature skin
- Made in: France
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