Max Factor Kohl Pencil 1.3g in 010 White is a soft, creamy eye-defining pencil that brightens the eye area and creates the look of bigger, more awake eyes. The smooth, blendable formula glides on easily across the waterline and inner corners — a true makeup-bag essential for instantly fresher, more luminous-looking eyes.
About Max Factor
Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Kohl Pencil range is one of its long-loved everyday makeup staples.
Key benefits
- Brightens the eye area — opens up the eyes for a more awake, fresh look
- Soft, creamy formula — glides on smoothly without dragging
- Suitable for the waterline — gentle enough for the delicate inner eye area
- Blendable for smoky effects — can be smudged out for soft accents
- Compact pencil format — easy to sharpen for precise application
- Iconic Max Factor heritage — long-loved everyday makeup essential
Shade — 010 White
White is a clean, bright shade that adds instant freshness when applied to the inner corners of the eyes and along the lower waterline. It creates the illusion of bigger, more rested eyes — making it especially well-suited to tired-day makeup, photography, and adding lift to any eye look. Also a great base for vibrant eyeshadow colours.
Who it's for
This kohl pencil is for anyone who wants brighter, more awake-looking eyes — particularly those dealing with tired days, lacklustre mornings or wanting to add lift and dimension to their makeup. It's also a great staple for creative makeup looks, festival makeup and as a primer base for vivid eyeshadow shades.
How to apply
- Ensure the pencil is sharpened to a clean point
- Gently pull the lower lid down to expose the waterline
- Apply the pencil along the inner lower waterline
- Add a small dot in the inner corner of each eye for extra brightness
- For accents, use as a base under coloured eyeshadow on the lid
- Remove at the end of the day with a gentle eye-makeup remover
Specifications
- Size: 1.3g
- Shade: 010 White
- Format: Kohl pencil
- Finish: Soft, creamy, blendable
- Brand: Max Factor
- Range: Kohl Pencil
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