Shu Uemura Lasting Soft Gel Pencil 0.08g in shade M Rusty Red is a long-wear gel pencil eyeliner from Japanese luxury beauty brand Shu Uemura. The 0.08g pencil delivers vivid, long-wear colour with a smooth, gliding gel texture — designed for clean, dressed-up eye-line definition. Rusty Red is a warm-leaning rust shade.
About Shu Uemura
Shu Uemura is a Japanese luxury beauty brand, founded by Mr Shu Uemura in Tokyo in 1967. The brand is known for its dressed-up Japanese luxury aesthetic and signature artist-driven make-up — particularly its iconic eyelash curler and Brow:Sword pencil. Now part of L'Oréal Luxe, the brand continues its dressed-up Japanese luxury heritage.
Key features
- Long-wear gel formula: Stays put for hours without smudging.
- Smooth gliding texture: Comfortable, easy application.
- Buildable colour: Wearable as a sheer wash or layered for fuller intensity.
- Iconic Shu Uemura packaging: Refined Japanese luxury pencil.
Shade — M Rusty Red
M Rusty Red is a warm-leaning rust shade — designed for theatrical, dressed-up eye looks with warm character. Particularly striking on hazel, green and brown eyes; pairs well with a clean make-up base.
Who it's for
Suited to wearers who love dressed-up, theatrical luxury eye looks — particularly useful for evening, special occasions and dressed-up daytime statements. A wardrobe pillar for committed Shu Uemura users.
How to use
- Hold the eyelid taut.
- Apply along the lash line in short strokes.
- Build up for thicker lines or fluttery wings.
- Allow to dry briefly before applying mascara.
Specifications
- Size: 0.08g
- Format: Long-wear gel pencil eyeliner
- Shade: M Rusty Red
- Brand: Shu Uemura
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