Erno Laszlo VTM Cream-To-Foam Cleanser 150ml is the cult Hollywood-heritage skincare brand's gentle daily cleanser, formulated to remove make-up and impurities without leaving the skin dry or tight. The "VTM" stands for Vitality Treatment Method — built around a multi-mineral blend of magnesium, zinc and copper alongside viola extract and butterfly bush, designed to re-energise tired skin during the cleansing step.
About Erno Laszlo
Erno Laszlo is an American luxury skincare house founded in Hungary in 1927 by dermatologist Dr Ernő László and brought to New York in 1939. The brand became a Hollywood golden-age legend, with clients including Marilyn Monroe, Audrey Hepburn and Greta Garbo. The VTM (Vitality Treatment Method) line is the brand's modern reinterpretation of Dr Laszlo's signature approach — cleansing rituals as a foundational, not optional, step.
Key ingredients
- Multi-mineral complex (magnesium, zinc, copper): the brand's "Vitality Treatment" — mineral actives selected to support the look of skin energy and radiance
- Viola tricolor (heartsease) extract: hydrates and supports the skin's radiance
- Buddleja officinalis (butterfly bush) extract: antioxidant skin-conditioner
- Glycerin: humectant base that draws and holds moisture
- Sodium lauroyl glutamate & sodium cocoyl glycinate: mild, amino-acid-derived cleansing agents that don't strip the skin
Key benefits
- Cleanses skin gently — removes make-up, sebum and daily impurities without leaving it dry or tight
- Cream texture transforms into a soft, foaming cleanse with water
- Hydrates and supports the look of skin radiance during cleansing
- Suitable for all skin types, including normal, combination and dry
Who it's for
Best for those who want a luxury everyday cleanser that combines mild detergency with skincare-led active ingredients. A natural pick for normal-to-dry, dehydrated and tired-looking skin. The cream-to-foam transformation makes it equally pleasant for fans of either creamy cleansers or foaming washes — and for anyone who finds harsher foam cleansers too drying.
How to use
- Pump a small amount onto damp hands.
- Massage gently across the face and neck in circular motions, including the eye area for light eye-make-up removal.
- Add a little water to transform the cream into a soft foam, then continue massaging for around 30 seconds.
- Rinse thoroughly with warm water.
- Pat dry and follow with your usual toner, serum and moisturiser.
Specifications
- Size: 150ml
- Format: Cream-to-foam facial cleanser
- Skin type: All skin types
- Brand: Erno Laszlo
- Range: VTM (Vitality Treatment Method)
Related Products
