Estée Lauder Double Wear Stay-in-Place Makeup 30ml in shade Pure Beige is the iconic long-wear foundation that has earned a cult following for its 24-hour performance. The oil-free, transfer-resistant formula stays put through heat, humidity and long days, delivering a flawless, semi-matte finish with broad-spectrum SPF10 protection.
About Estée Lauder Double Wear
Estée Lauder is an American luxury beauty house founded by Estée and Joseph Lauder in 1946. Double Wear has been one of the brand's most successful foundations for more than two decades — beloved by beauty editors, professional makeup artists and on-camera personalities for its unwavering, photo-ready performance.
Key features
- 24-hour wear: stays put through heat, humidity, sweat and long days.
- Transfer-resistant, smudge-resistant — won't transfer to collars or masks.
- Buildable medium-to-full coverage: evens skin tone and conceals imperfections.
- Semi-matte finish: neither flat nor shiny.
- SPF10 broad-spectrum protection for daily UV defence.
- Oil-free, non-comedogenic, fragrance-free.
Shade — Pure Beige
Pure Beige is a warm medium shade with neutral undertones — suited to medium skin tones with warm or neutral characteristics. A versatile, real-world middle-of-the-range shade that flatters a wide cross-section of complexions.
Who it's for
Double Wear in Pure Beige is for anyone who wants a long-wear, photo-ready foundation that delivers serious staying power — particularly suited to combination, oily and normal skin types. It's a go-to for events, weddings, hot weather, and long days where touch-ups aren't possible. Beauty editors and pro makeup artists frequently rank it among the most reliable foundations available.
How to apply
- Start with cleansed, moisturised skin.
- Shake the bottle gently and dispense a small amount onto the back of the hand.
- Apply with a foundation brush, damp sponge or fingertips, working outwards from the centre of the face.
- Build coverage gradually on any areas that need extra evening.
- Set with a fine setting powder for the longest wear.
Specifications
- Size: 30ml
- Shade: Pure Beige (soft neutral beige)
- Shade: Pure Beige
- Coverage: Medium to full, buildable
- Finish: Semi-matte
- Wear: Up to 24 hours
- Brand: Estée Lauder
- Oil-free, non-comedogenic, fragrance-free
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