Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 32ml in 145 is a longwearing, buildable liquid foundation designed to deliver a soft matte — not flat, not shiny — finish that wears comfortably through the day. Shade 145 is calibrated for light skin tones with warm olive undertones, part of Fenty's industry-defining 50-shade range that helped reshape inclusivity expectations across the colour cosmetics market.
About Fenty Beauty
Fenty Beauty was launched in 2017 by Rihanna with a clear ambition: a foundation range broad and inclusive enough to flatter "all women everywhere," extended through a complete colour cosmetics line. The Pro Filt'r Soft Matte Longwear Foundation was the launch product and remains the brand's most recognisable offering, frequently cited as a watershed moment for shade inclusivity in beauty retail.
Key features
- Soft matte finish — between flat-matte and dewy, sitting softly on the skin without looking heavy
- Medium, buildable coverage — evens skin tone and blurs imperfections without masking natural texture
- Long wear — climate-adaptive technology resists humidity, heat and sweat
- Oil- and sweat-resistant — formulated to keep makeup looking fresh across long days
- Fragrance-free — gentle enough for daily wear, including for sensitive skin
- 50-shade range — Pro Filt'r is offered in 50 calibrated shades to suit a vast spectrum of skin tones
Shade
145 is a light shade with warm olive undertones — suited to fair-to-light complexions that lean neither distinctly pink nor distinctly golden. Always swatch on the jawline in natural daylight to confirm a clean match against the neck and décolletage.
Who it's for
Pro Filt'r Soft Matte suits anyone who wants a long-wearing, photo-friendly foundation with a comfortable matte feel — particularly normal-to-oily and combination skin types. The buildable coverage makes it suitable for both everyday wear and event-level finishes. Dry skin types should prep the skin well with hydrating serum and moisturiser to keep the matte finish supple.
How to apply
- Prep the skin with moisturiser and let it absorb fully before applying makeup
- Shake the bottle, then dispense 1–2 drops onto the back of the hand
- Apply with a damp Beautyblender, flat foundation brush or fingertips, starting from the centre of the face and blending outwards
- Build coverage gradually in areas that need it most rather than applying a thicker single layer
- Set with a light dusting of translucent powder along the T-zone for extended wear
Specifications
- Size: 32ml
- Shade: 145 — light with warm olive undertones
- Finish: Soft matte
- Coverage: Medium (buildable)
- Skin type: All, especially normal to oily and combination
- Fragrance-free
- Brand: Fenty Beauty by Rihanna
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