KVD Vegan Beauty Lock-It Liquid Foundation 30ml in 65 Medium is a full-coverage, long-wearing liquid foundation from the celebrated American vegan beauty brand KVD. Designed for the ultimate flawless finish, the Lock-It formula delivers up to 24 hours of full-coverage wear with a soft matte, weightless finish — vegan, cruelty-free and made with KVD's signature high-pigment artistry.
About KVD Vegan Beauty
KVD Vegan Beauty (formerly Kat Von D Beauty) is the American luxury vegan-beauty brand originally founded in 2008 by tattoo artist Kat Von D. The brand has been committed to vegan and cruelty-free formulations since launch, with a signature high-pigment, artistry-led approach to colour cosmetics. Now operating under Kendo, the brand continues its commitment to high-performance vegan beauty without compromise.
Key benefits
- Full coverage — designed to cover redness, discolouration, blemishes and uneven tone
- Up to 24-hour wear — built for long days, events, photography and weddings
- Soft matte finish — neither overly flat nor visibly shiny, with a beautifully even result
- Weightless feel — full coverage that doesn't look or feel heavy on the skin
- Vegan and cruelty-free — formulated to KVD's strict ethical beauty standards
- Transfer-resistant — stays put without smudging or migrating
Shade
65 Medium is a mid-tone neutral shade in the Lock-It Liquid Foundation line — best suited to medium complexions with balanced warm-cool undertones. Match to the centre of the chest or jawline in natural daylight for the closest result.
Who it's for
Lock-It Liquid Foundation is ideal for those who want a high-pigment, full-coverage, long-wearing foundation with a soft matte finish. Particularly well-suited to those with normal to oily skin who want their foundation to perform through long days and special occasions, and to anyone committed to vegan, cruelty-free beauty.
How to apply
- Prep the skin with moisturiser and let it absorb fully before applying makeup
- Shake the bottle, then dispense 1–2 pumps onto the back of the hand
- Apply with a damp Beautyblender, a flat foundation brush or fingertips, starting from the centre of the face and blending outwards
- Build coverage gradually in areas that need it most rather than applying a thicker single layer
- Set with a translucent powder along the T-zone for the most extended wear
Specifications
- Size: 30ml
- Shade: 65 Medium
- Coverage: Full
- Finish: Soft matte
- Wear time: Up to 24 hours
- Suitable for: Vegan, cruelty-free
- Brand: KVD Vegan Beauty
- Range: Lock-It
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