Max Factor Facefinity All Day Flawless 3 in 1 Foundation in 30 Porcelain is a multi-tasking liquid foundation that combines primer, concealer and foundation in a single bottle, finished with a built-in SPF 20 to protect skin from everyday UV. Designed for long-wear comfort, the buildable medium-to-full coverage formula creates a natural, polished finish that lasts through busy days, evenings out and warmer climates.
About Max Factor
Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty, and Facefinity has become one of its long-standing best-selling foundations.
Key benefits
- 3-in-1 formula — primer, concealer and foundation in one step
- Long-wearing — designed to stay put through long days from morning to night
- Buildable medium-to-full coverage — evens tone and covers blemishes while still looking like skin
- Built-in SPF 20 — adds a layer of daily broad-spectrum UV protection
- Resistant to water, moisture and humidity — holds up in hot weather and on long days
- Oil-free, weightless texture — comfortable on skin without feeling heavy or greasy
Shade
30 Porcelain is one of the lightest shades in the line — a cool-leaning very fair shade designed for the palest complexions with neutral-to-cool undertones. Match to the centre of the chest or jawline in natural daylight rather than against the back of the hand for the most accurate result.
Who it's for
This foundation suits anyone after a true everyday workhorse — particularly busy mornings, school runs, office hours and travel-friendly routines where carrying three products separately isn't practical. The longwear, SPF-protected formula makes it especially well suited to normal-to-combination skin types and active days outdoors.
How to apply
- Cleanse and moisturise; allow skincare to absorb fully
- Shake the bottle, then dispense a small amount onto the back of the hand
- Apply with a damp Beautyblender, foundation brush or clean fingertips, starting from the centre of the face and blending outwards
- Build coverage gradually in areas that need it most — around the nose, on the chin and under the eyes
- Set with a light dusting of translucent powder along the T-zone for extra longevity
Specifications
- Size: 30ml
- Shade: 30 Porcelain
- Format: Liquid foundation (3-in-1)
- Finish: Natural, polished
- Coverage: Medium to full (buildable)
- SPF: 20
- Skin type: All, especially normal to combination
- Brand: Max Factor
- Range: Facefinity
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