Max Factor Miracle Pure Skin-Improving Foundation SPF30 30ml in 84 Soft Toffee is a skincare-infused liquid foundation that combines makeup coverage with active skincare benefits. Powered by hyaluronic acid, niacinamide and bio-based hibiscus extract, the lightweight formula evens skin tone while improving the skin's hydration, radiance and quality over time — all with built-in SPF 30 protection.
About Max Factor
Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Miracle Pure range is its hero skincare-meets-makeup foundation line.
Key benefits
- SPF 30 broad-spectrum protection — built-in everyday UV defence
- Hyaluronic acid — plumps and hydrates the skin
- Niacinamide — helps even tone and improve skin quality
- Bio-based hibiscus extract — supports skin radiance
- Buildable medium coverage — evens tone while still looking like skin
- Vegan-friendly formula — meets contemporary ethical-beauty standards
- Improves skin quality over time — skincare actives work as you wear
Shade
84 Soft Toffee is a warm-toned shade in the medium-deep range with rich, toffee-honey undertones — designed for medium-deep complexions leaning warm rather than cool. Match to the centre of the chest or jawline in natural daylight rather than against the back of the hand for the most accurate result.
Who it's for
This foundation is for anyone who wants their base makeup to do more — particularly those wanting everyday coverage combined with skincare benefits and SPF protection in a single product. The lightweight, hydrating formula makes it especially well-suited to normal-to-combination skin types and those wanting a streamlined morning routine.
How to apply
- Cleanse and moisturise; allow skincare to absorb fully
- Shake the bottle, then dispense a small amount onto the back of the hand
- Apply with a damp Beautyblender, foundation brush or clean fingertips, starting from the centre and blending outwards
- Build coverage gradually in areas that need it most
- Set with translucent powder along the T-zone if extra longevity is desired
Specifications
- Size: 30ml
- Shade: 84 Soft Toffee
- Format: Skincare-infused liquid foundation
- Finish: Natural, skin-like
- Coverage: Buildable medium
- SPF: 30
- Key actives: Hyaluronic acid, niacinamide, hibiscus extract
- Vegan: Yes
- Brand: Max Factor
- Range: Miracle Pure
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