Clarins Joli Rouge Velvet Lipstick 3.5g in 737V Spicy Cinnamon is a long-wear matte lipstick that delivers vivid colour with a soft, velvety finish — without leaving the lips dry or tight. Built around skincare-grade ingredients including apricot kernel oil, shea butter and salicornia extract, the formula nourishes the lips through wear, while the new refillable bullet design makes the line a more sustainable everyday-luxury option.
About Clarins
Clarins was founded in Paris in 1954 by Jacques Courtin-Clarins, originally as a beauty institute focused on the use of plant extracts in cosmetic care. The brand built its reputation on dermo-cosmetic skincare and now operates one of Europe's most recognised premium make-up lines. Joli Rouge is Clarins's flagship lipstick line, with Velvet (matte) and Brillant (gloss) variants.
Key ingredients
- Organic Apricot Kernel Oil: A traditional emollient that softens the lips and supports a comfortable wear.
- Shea Butter: Conditions and helps the lips stay supple through hours of wear.
- Salicornia (Marsh Samphire) Extract: A coastal plant extract added for hydration support.
- Sunflower Seed Oil: Adds slip and nourishing fatty acids.
- Vitamin E: Antioxidant support for the lips.
Key features
- Long-wear matte finish: Holds its colour for an all-day finish without drying the lips.
- Velvety, comfortable feel: Sets to a soft, weightless surface rather than the tight feeling of harsher mattes.
- Refillable bullet: Designed for the brand's refill system, reducing packaging waste.
- Highly pigmented: Achieves opaque coverage in one sweep of the bullet.
Shade — 737V Spicy Cinnamon
Spicy Cinnamon is a warm, autumnal red-brown shade with a distinct cinnamon-spice undertone. It reads grown-up and statement-leaning, pairing naturally with neutral and warm-toned wardrobes, gold jewellery and bronze-and-copper eye looks. Particularly photogenic on warm-medium and tan skin tones, but versatile across the spectrum.
How to use
- Start with clean, lightly exfoliated lips. Apply a balm if your lips are dry, then blot off any excess before applying.
- For a clean line, trace the natural shape of the lips with a coordinating lip liner.
- Apply Spicy Cinnamon directly from the bullet, working from the centre outwards.
- Press the lips together gently to set the colour evenly.
- For a longer wear, blot once and apply a second light coat.
Specifications
- Size: 3.5g
- Format: Refillable bullet lipstick
- Shade: 737V Spicy Cinnamon
- Finish: Velvety matte
- Brand: Clarins
- Made in: France
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