Lottie London Slay All Day Liquid Lipstick 8ml in Queen is a long-wear, matte liquid lipstick formulated to deliver full coverage in a single swipe and stay put through the day. Queen is a confident, royal-leaning shade designed to read polished and statement-ready without the dryness associated with older matte liquid lipsticks. Like the rest of the Lottie London range, the formula is 100% cruelty-free and produced under the brand's Leaping Bunny certification.
About Lottie London
Lottie London is a British, female-founder-led colour cosmetics brand built around inclusive, affordable beauty. The range is sold across the UK through Superdrug, Asos and Look Fantastic, and was developed from the start as 100% cruelty-free, with the vast majority of products certified vegan. Lottie London focuses on trend-led shade ranges, playful packaging and price points that make on-trend lip looks accessible without the premium high-street spend.
Key features
- Long-wear matte finish — designed to stay put without flaking, cracking or feathering.
- Full coverage in one swipe — high-pigment formula for opaque colour with the doe-foot applicator.
- Comfortable, non-drying texture — softer wear than traditional matte liquid lipsticks.
- Precision applicator for accurate outlining and clean fill.
- Cruelty-free — Leaping Bunny certified, no animal testing at any stage of production.
Who it's for
Slay All Day in Queen suits anyone looking for a long-wear, matte lip in a statement tone. It works for daytime and evening, holds up well through eating and drinking, and pairs naturally with a dewy or balmy base on the rest of the face — letting the lip stay the focal point of the look.
How to use
- Start with clean, exfoliated lips. A balm a few minutes beforehand helps the formula sit smoothly.
- Outline the lip line with the doe-foot applicator, then fill from the centre outwards.
- Press the lips together briefly and allow the formula to set for 30–60 seconds for maximum staying power.
- Refresh through the day by reapplying directly over existing colour — no need to fully remove first.
Specifications
- Size: 8ml
- Shade: Queen — confident statement tone
- Finish: Long-wear matte
- Format: Liquid lipstick with doe-foot applicator
- Brand: Lottie London
- Cruelty status: 100% cruelty-free (Leaping Bunny certified)
Frequently asked questions
Is Slay All Day drying on the lips?
The formula is positioned as a comfortable matte rather than the harsh, drying texture of older liquid lipsticks. Prepping the lips with a balm a few minutes before application helps the wear feel softer through the day.
How long does it last?
Long-wear is the brand's main claim — expect several hours of wear with minimal touch-ups, holding through eating and drinking better than a standard lipstick or gloss. Reapply over the existing layer to refresh colour.
How do I remove it at the end of the day?
Use an oil-based or dual-phase remover such as Clinique Take The Day Off or a micellar oil cleanser. Hold a soaked pad against the lips for a few seconds to dissolve the colour, then sweep gently from the lip line outwards.
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