Max Factor Colour Elixir Lipstick 4g in 010 Toasted Almond is a richly pigmented lipstick from the brand's iconic Colour Elixir line — built around a moisturising, comfortable formula that delivers full-coverage colour with a satin-radiant finish. The buttery formula glides on smoothly to deposit a flattering nude-brown shade that suits a wide range of skin tones.
About Max Factor
Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Colour Elixir line is its hero lipstick collection — celebrated for combining rich pigment with skin-loving moisture.
Key benefits
- Rich, full-coverage pigment — vivid colour in a single swipe
- Moisturising formula — keeps lips comfortable and conditioned throughout wear
- Satin-radiant finish — glossy but not overly shiny
- Comfortable wear — glides on smoothly without dragging
- Iconic Max Factor packaging — slim, elegant bullet ideal for handbags
- Accessible everyday luxury — premium feel at a high-street price
Shade — 010 Toasted Almond
Toasted Almond is a warm, slightly creamy nude-brown shade — a polished everyday lip colour that flatters a wide range of skin tones, especially medium to medium-tan complexions with warm undertones. The understated, toasted-caramel character makes it an ideal "your-lips-but-better" choice for office wear, brunches and elevated daily looks.
Who it's for
This lipstick is for anyone who loves a polished, neutral nude lip with a comfortable finish — particularly those who want a wearable everyday staple at an accessible price point. The moisturising formula makes it especially well-suited to those who find drier matte lipsticks uncomfortable.
How to apply
- Exfoliate lips gently if they're feeling dry, then apply a thin layer of lip balm
- Blot off any excess balm before applying lipstick
- Outline the lips with a matching lip liner for added definition
- Apply directly from the bullet, starting from the centre and working outwards
- Blot with tissue and apply a second coat for maximum intensity
- Touch up through the day as desired
Specifications
- Size: 4g
- Shade: 010 Toasted Almond (warm nude-brown)
- Format: Moisturising bullet lipstick
- Finish: Satin radiant
- Coverage: Full pigment
- Brand: Max Factor
- Range: Colour Elixir
Related Products
