Max Factor Colour Elixir Lipstick 4g in 130 Mulberry is a creamy, richly pigmented lipstick from Max Factor's iconic Colour Elixir range. With its moisturising feel and vibrant mulberry shade, it delivers a polished, statement-making lip look with comfortable all-day wear.
About Max Factor
Max Factor is an American cosmetic company founded by Polish-Jewish Hollywood make-up artist Maksymilian Faktorowicz (1877-1938). In 1927 Max Factor introduced his first cosmetics to the broad market with the slogan suggesting every girl could look like a movie star by using Max Factor makeup.
Shade
130 Mulberry is a rich plum-berry shade with cool undertones — perfect for sophisticated autumnal and evening lip looks with statement-making depth.
Key benefits
- Rich, pigmented colour — vivid payoff in a single sweep
- Moisturising formula — comfortable, hydrating wear
- Creamy, smooth texture — glides easily across the lips
- Bullet format — precise twist-up application
- Hollywood heritage — Max Factor's celebrated makeup-artist craftsmanship
Who it's for
Colour Elixir in 130 Mulberry is ideal for those who love rich, plum-berry lip looks. Perfect for autumn, winter and evening wear, and as a statement signature for those who love sophisticated lip colour.
How to apply
- Start with clean, balm-prepped lips
- Define the lip line with a matching liner if desired
- Apply Colour Elixir directly from the bullet, starting at the centre
- Blot lightly with a tissue and reapply for a more intense finish
- Touch up through the day as needed
Specifications
- Size: 4g
- Shade: 130 Mulberry
- Finish: Creamy, moisturising
- Format: Bullet lipstick
- Brand: Max Factor
- Range: Colour Elixir



