Max Factor Colour Elixir Lipstick 4g in 135 Pure Plum is a creamy, hydrating bullet lipstick from the legendary American makeup house Max Factor. Pure Plum is a sumptuous deep plum shade — perfect for evening wear and refined cooler-weather looks.
About Max Factor
Max Factor is the legendary American makeup house founded in 1909 by Polish-American Hollywood makeup artist Maksymilian Faktorowicz. Color Riche is the brand's longest-running, most beloved lipstick line.
Key benefits
- Creamy hydrating formula — non-drying comfortable wear
- High-pigment colour — full coverage in a single swipe
- Smooth glide-on application — buttery texture
- Long-lasting wear — through meals and working day
- Bullet format — easy on-the-go application
- Accessible price point — premium quality at high-street prices
Shade
135 Pure Plum is a sumptuous deep plum in the Colour Elixir line — perfect for evening wear, refined cooler-weather looks and statement makeup. Flatters cool to neutral undertones.
Who it's for
Colour Elixir is ideal for anyone who wants comfortable, hydrating colour in an accessible high-street format. Particularly well-suited to those who reapply through the day.
How to apply
- Start with clean, exfoliated lips; apply lip balm if dry
- Apply Colour Elixir straight from the bullet
- Start at the centre and work outwards
- Blot and re-apply for more saturation
- Top up through the day
Specifications
- Size: 4g
- Shade: 135 Pure Plum (deep plum)
- Finish: Creamy, comfortable
- Format: Bullet (twist-up) lipstick
- Brand: Max Factor
- Range: Colour Elixir
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