Max Factor Colour Elixir Soft Matte Lipstick 4ml in shade 10 Muted Russet is a refined matte lipstick from celebrated American Hollywood-heritage beauty brand Max Factor, part of the Colour Elixir line. The Soft Matte Lipstick delivers polished matte lip definition with rich pigment, with Muted Russet a confident wearable warm-russet shade for refined everyday wear.
About Max Factor
Max Factor is the celebrated American beauty brand founded in 1909 by Hollywood makeup artist Maksymilian Faktorowicz, born in Russia and based in Los Angeles. The brand introduced the concept of consumer cosmetics inspired by Hollywood glamour in 1927, and today remains a cult-favourite for accessible, performance-led makeup beloved by makeup artists worldwide.
Key benefits
- Soft Matte Lipstick — Colour Elixir signature
- Refined matte lip finish — confident lip definition
- Rich pigment payoff — Max Factor signature
- Comfortable matte wear — Max Factor craftsmanship
- Generous 4ml — long-lasting daily-use size
- Shade 10 Muted Russet — confident warm-russet tone
Who it's for
Suits anyone who loves a refined matte lipstick with a warm-russet shade from a Hollywood-heritage beauty brand. Particularly well suited to fans of Max Factor's Colour Elixir line and to those who want a polished, refined defined lip finish for everyday wear.
How to use
- Start with clean, hydrated lips
- Outline the lips with a matching lip liner if desired
- Apply the lipstick directly to the lips
- Blot gently with a tissue for a softer matte finish
- Reapply throughout the day for continued wear
Specifications
- Size: 4ml
- Shade: 10 Muted Russet
- Format: Soft matte lipstick
- Finish: Matte
- Brand: Max Factor
- Range: Colour Elixir Soft Matte Lipstick



