Max Factor Colour Elixir Soft Matte Lipstick 4ml in 25 Raspberry Haze is a long-wearing soft-matte lipstick that delivers rich, comfortable colour with a velvety finish. The formula balances pigment intensity with skin-loving moisture for lips that look sophisticated, polished and never dried out — a wearable, modern matte that doesn't compromise on comfort.
About Max Factor
Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Colour Elixir line is its hero lipstick collection, with the Soft Matte variation offering a modern, comfortable matte finish.
Key benefits
- Soft matte finish — velvety, sophisticated matte that's not flat or chalky
- Rich pigment payoff — full coverage in a single swipe
- Comfortable, non-drying formula — moisturising-feel for all-day wear
- Long-wearing — colour stays put through meals, conversation and daily wear
- Iconic Max Factor packaging — slim, elegant bullet ideal for handbags
- Accessible everyday luxury — premium feel at a high-street price
Shade — 25 Raspberry Haze
Raspberry Haze is a vibrant, slightly fruity raspberry-pink shade — a confident, juicy berry tone that brings instant freshness to any look. Particularly flattering on a range of skin tones and especially gorgeous in spring and summer, it pairs beautifully with both bold and natural eye makeup.
Who it's for
This lipstick is for anyone who loves a bright, sophisticated berry-pink lip with a modern matte finish — particularly those who want a comfortable wearable matte rather than a heavily drying liquid lipstick. The accessible price point and confident shade make it a great staple for makeup lovers building a versatile lipstick wardrobe.
How to apply
- Exfoliate lips gently if they're feeling dry, then apply a thin layer of lip balm
- Blot off any excess balm before applying lipstick
- Outline the lips with a matching lip liner for added definition and longer wear
- Apply directly from the bullet, starting from the centre and working outwards
- Blot with tissue and apply a second coat for maximum intensity
- Touch up through the day as desired
Specifications
- Size: 4ml
- Shade: 25 Raspberry Haze
- Format: Soft matte lipstick
- Finish: Velvety soft matte
- Coverage: Full
- Wear: Long-wearing
- Brand: Max Factor
- Range: Colour Elixir Soft Matte
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