Max Factor Colour Elixir Soft Matte Lipstick 4ml in 35 Faded Red is a long-wearing soft-matte lipstick that delivers rich, sophisticated colour with a velvety finish. The formula balances pigment intensity with skin-loving moisture for lips that look polished and confident — a wearable, modern matte that doesn't compromise on comfort.
About Max Factor
Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Colour Elixir line is its hero lipstick collection, with the Soft Matte variation offering a modern, comfortable matte finish.
Key benefits
- Soft matte finish — velvety, sophisticated matte that's not flat or chalky
- Rich pigment payoff — full coverage in a single swipe
- Comfortable, non-drying formula — moisturising-feel for all-day wear
- Long-wearing — colour stays put through meals, conversation and daily wear
- Iconic Max Factor packaging — slim, elegant bullet ideal for handbags
- Accessible everyday luxury — premium feel at a high-street price
Shade — 35 Faded Red
Faded Red is a sophisticated muted-red shade — a slightly dusty, vintage-coded interpretation of the classic red lip. The flattering tone suits a wide range of skin tones and works for both daytime and evening wear, bringing instant elegance to any makeup look without the high-impact statement of a true bright red.
Who it's for
This lipstick is for anyone who loves the polish of a red lip but wants something a touch softer and more wearable than a bright statement red — particularly fans of vintage-inspired aesthetics and muted, earthy lip colours. The comfortable matte formula makes it an everyday-elegant staple in any lipstick wardrobe.
How to apply
- Exfoliate lips gently if they're feeling dry, then apply a thin layer of lip balm
- Blot off any excess balm before applying lipstick
- Outline the lips with a matching lip liner for added definition and longer wear
- Apply directly from the bullet, starting from the centre and working outwards
- Blot with tissue and apply a second coat for maximum intensity
- Touch up through the day as desired
Specifications
- Size: 4ml
- Shade: 35 Faded Red (muted vintage red)
- Format: Soft matte lipstick
- Finish: Velvety soft matte
- Coverage: Full
- Wear: Long-wearing
- Brand: Max Factor
- Range: Colour Elixir Soft Matte
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