Max Factor Colour Elixir Velvet Matte Lipstick 3.5g in 40 Dusk is a soft-matte bullet lipstick from the legendary American makeup house Max Factor. Designed to deliver high-pigment matte colour with a velvety, comfortable feel, the Velvet Matte formula gives a sophisticated, refined lip. 40 Dusk is a sophisticated dusky-rose shade — perfect for refined daytime and evening looks.
About Max Factor Colour Elixir Velvet Matte
Max Factor is the legendary American makeup house founded in 1909 by Polish-American Hollywood makeup artist Maksymilian Faktorowicz. The Colour Elixir line is the brand's celebrated lipstick range; the Velvet Matte interpretation brings a sophisticated, refined matte finish to the line.
Key benefits
- Soft-matte velvet finish — modern matte look without the drying feel of older matte formulas
- High-pigment colour — bold, saturated payoff in a single coat
- Comfortable wear — comfortable on the lips without cracking
- Long-lasting — designed to hold colour through the day
- Smooth application — buttery texture glides on without dragging
- Accessible price point — premium quality at high-street prices
Shade
40 Dusk is a sophisticated dusky-rose shade in the Colour Elixir Velvet Matte line — perfect for refined daytime and evening looks. Flatters most skin tones with neutral undertones.
Who it's for
Colour Elixir Velvet Matte is ideal for those who love a soft, sophisticated matte lip with comfortable wear. Particularly well-suited to those who find traditional matte lipsticks too drying, and to anyone wanting a refined, mature matte lipstick.
How to apply
- Start with clean, exfoliated lips; apply lip balm beforehand if your lips are dry
- Use a lip liner for crisp definition (optional), then apply Velvet Matte straight from the bullet
- Start at the centre of the lips and work outwards along the natural lip line
- Blot with a tissue and re-apply for a more saturated, longer-wearing finish
- Top up through the day for continuous comfortable colour
Specifications
- Size: 3.5g
- Shade: 40 Dusk (dusky rose)
- Finish: Soft-matte velvet
- Format: Bullet (twist-up) lipstick
- Brand: Max Factor
- Range: Colour Elixir Velvet Matte
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