Max Factor Lipfinity Velvet Matte Liquid Lipstick 3.5ml in 040 Luxe Nude is a long-wearing liquid lipstick from the brand's iconic Lipfinity line. Designed to deliver rich, full-coverage colour with a velvety matte finish, the formula combines impressive longevity with comfortable wear — a true makeup-bag staple in a flattering nude shade.
About Max Factor
Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Lipfinity range is its hero long-wear lipstick collection — beloved for delivering serious staying power.
Key benefits
- Velvety matte finish — modern, sophisticated matte texture
- Long-wearing formula — designed for serious longevity
- Rich pigment payoff — full coverage in a single swipe
- Comfortable, non-cracking wear — won't feel uncomfortable on the lips
- Slim doe-foot applicator — clean, precise application
- Iconic Max Factor heritage — long-loved makeup line
Shade — 040 Luxe Nude
Luxe Nude is a sophisticated nude shade — a flattering "your-lips-but-better" tone that brings instant polish to any look. The neutral character makes it ideal for office wear, brunches and elevated everyday makeup, pairing beautifully with both natural and bolder eye looks.
Who it's for
This liquid lipstick is for anyone who wants serious lipstick longevity in a velvety matte finish — particularly those tired of touching up throughout the day. The flattering nude shade makes it ideal for everyday wear, while the long-wear formula appeals to busy women, event-goers and those who want lipstick that lasts.
How to apply
- Exfoliate lips gently if they're feeling dry, then apply a thin layer of lip balm
- Blot off any excess balm before applying lipstick
- Outline the lips with a matching lip liner for added definition
- Apply directly from the doe-foot applicator, starting from the centre and working outwards
- Allow to set for 30–60 seconds before pressing lips together
- Touch up through the day as needed
Specifications
- Size: 3.5ml
- Shade: 040 Luxe Nude
- Format: Velvet matte liquid lipstick
- Finish: Velvety matte
- Wear: Long-wearing
- Brand: Max Factor
- Range: Lipfinity Velvet Matte
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