Max Factor Lipfinity Velvet Matte Liquid Lipstick 4ml in 005 Matte Merlot is a long-wearing velvet-matte liquid lipstick from Max Factor's celebrated Lipfinity range. With its rich merlot shade and signature long-lasting formula, it delivers a sophisticated matte finish that wears beautifully throughout the day.
About Max Factor
Max Factor is an American cosmetic company founded by Polish-Jewish Hollywood make-up artist Maksymilian Faktorowicz (1877-1938). In 1927 Max Factor introduced his first cosmetics to the broad market. The Lipfinity range is one of Max Factor's most beloved long-wear lip product lines.
Shade
005 Matte Merlot is a deep, rich merlot wine shade — perfect for sophisticated autumnal and evening lip looks with statement-making depth.
Key benefits
- Long-wearing formula — designed for all-day flawless wear
- Velvet matte finish — refined, non-glossy effect
- Rich pigmented colour — vivid payoff in a single sweep
- Comfortable feel — doesn't dry the lips
- Hollywood heritage — Max Factor's iconic makeup-artist craftsmanship
Who it's for
Lipfinity Velvet Matte in Matte Merlot is ideal for those who love sophisticated, deep berry-wine lip looks. Perfect for autumn, winter and evening wear, and as a statement signature for those who appreciate long-wearing matte lipsticks.
How to apply
- Exfoliate the lips gently before application for the smoothest matte finish
- Apply lip balm and let it absorb if lips are very dry
- Outline the lips with a matching liner for definition (optional)
- Apply the liquid lipstick using the doe-foot applicator, starting from the centre
- Allow to dry fully before pressing lips together
Specifications
- Size: 4ml
- Shade: 005 Matte Merlot
- Finish: Velvet matte
- Format: Liquid lipstick with doe-foot applicator
- Brand: Max Factor
- Range: Lipfinity Velvet Matte
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