Max Factor Lipfinity Velvet Matte Liquid Lipstick 4ml in 030 Cool Coral is a long-wearing velvet-matte liquid lipstick from the legendary American makeup house Max Factor. Designed to deliver bold colour with up to 24-hour wear, the Lipfinity Velvet Matte formula gives a comfortable, transfer-resistant matte finish. 030 Cool Coral is a vibrant cool-coral shade — perfect for summer wear.
About Max Factor Lipfinity
Max Factor is the legendary American makeup house founded in 1909 by Polish-American Hollywood makeup artist Maksymilian Faktorowicz. The Lipfinity line is the brand's celebrated long-wearing liquid lipstick range — designed for transfer-resistant, all-day colour. The Velvet Matte interpretation brings a velvety modern matte to the line.
Key benefits
- Up to 24-hour wear — designed for long-lasting, transfer-resistant colour
- Velvet-matte finish — modern matte velvet look
- High-pigment colour — bold, saturated payoff
- Comfortable wear — non-drying long-wearing formula
- Doe-foot applicator — precision wand
- Accessible price point — premium quality at high-street prices
Shade
030 Cool Coral is a vibrant cool-coral in the Lipfinity Velvet Matte line — perfect for summer wear and modern statement looks. Flatters neutral to cool skin tones.
Who it's for
Lipfinity Velvet Matte is ideal for those who want long-wearing, transfer-resistant matte colour with comfortable wear.
How to apply
- Start with clean, exfoliated lips; apply lip balm beforehand
- Apply Lipfinity Velvet Matte with the doe-foot wand
- Start at the centre of the lips and work outwards
- Allow to dry for 30–60 seconds
- Top up through the day for continuous colour
Specifications
- Size: 4ml
- Shade: 030 Cool Coral
- Format: Liquid lipstick with doe-foot applicator
- Finish: Velvet matte
- Wear time: Up to 24 hours
- Brand: Max Factor
- Range: Lipfinity Velvet Matte



