Maybelline Superstay Matte Ink Liquid Lipstick 5ml in shade 95 Visionary is a long-wearing liquid lipstick from American beauty brand Maybelline New York. Visionary is a unique taupe-purple — a soft, dusty mauve with a smoky grey twist — delivered in the brand's award-winning matte ink formula that promises up to 16 hours of high-impact, weightless colour.
About Maybelline New York
Maybelline New York is one of the world's biggest cosmetics brands, founded in 1915 in Chicago by Tom Lyle Williams. Now part of L'Oréal Group, the brand is famous for its Great Lash mascara, Baby Lips and the cult Superstay Matte Ink line — bestselling, accessibly-priced make-up worn by millions worldwide.
Key features
- Shade 95 Visionary: a moody taupe-purple — modern and unique
- 16-hour wear: long-lasting, smudge-resistant matte finish
- Saturated, full-coverage colour: intense pigment from a single coat
- Arrow-tipped applicator: precise, easy outline of the lips
- Lightweight, comfortable matte: doesn't feel cakey or dry
- Vegan formula
Who it's for
Best for adventurous lipstick wearers who love mauve, mauve-grey and dusky taupe shades — perfect for evenings out, autumn looks, festivals or anyone who wants a non-traditional, on-trend lip colour.
How to use
- Start with clean, exfoliated lips and a thin layer of balm if needed.
- Pull out the arrow-tipped applicator — the shape allows precise outlining.
- Outline the lips, starting with the cupid's bow and corners.
- Fill in the centre with the flat side of the applicator.
- Allow to dry to a matte finish — wait 60–90 seconds before pressing the lips together.
Specifications
- Size: 5ml
- Shade: 95 Visionary (taupe-purple)
- Finish: Matte / liquid lipstick
- Wear: Up to 16 hours
- Brand: Maybelline New York
- Range: Superstay Matte Ink
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