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PRODUCT INFORMATION
W7 West End Girls City of London Lipstick 3g in shade Powder Pink is a creamy, matte-finish lipstick from the British budget beauty brand W7. Powder Pink is a soft, dusty rose-pink — flattering on most skin tones — that delivers a clean, modern matte look at a high-street price point.
About W7
W7 Cosmetics is a British make-up brand owned by Warpaint London, well-known for its accessible, trend-led, on-the-pulse cosmetics inspired by luxury releases. The City of London / West End Girls range plays on London's iconic neighbourhoods, with each shade named after a different vibe.
Key features
- Shade Powder Pink: a soft dusty pink — wearable and flattering
- Matte finish: velvety, modern, non-shiny
- Creamy bullet formula: glides on smoothly without skipping
- Long-lasting wear: stays put through coffees and meetings
- Affordable everyday luxe: a high-street take on a luxury matte
- Compact 3g bullet: handbag-friendly
Who it's for
Best for everyday lipstick wearers who want a modern, dusty-pink matte that flatters most skin tones — and for fans of W7's accessible take on trend-led beauty.
How to use
- Start with clean, exfoliated lips and a thin layer of balm if needed.
- Outline the lips, starting from the cupid's bow and working outwards.
- Fill in the centre of the lips, pressing the bullet flat for full coverage.
- Blot lightly with a tissue and reapply for a longer-lasting matte finish.
- Touch up through the day as needed.
Specifications
- Size: 3g
- Shade: Powder Pink (dusty rose-pink)
- Finish: Matte
- Format: Bullet lipstick
- Brand: W7
- Range: West End Girls City of London
CUSTOMER REVIEWS
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