Max Factor False Lash Effect Epic Mascara 13.1ml in Black is the brand's volumising and lengthening mascara designed to give the appearance of false lashes without the application time. A bespoke fanned brush sweeps lashes from root to tip, capturing even the tiny inner-corner lashes, while a precise Zoom-Action tip lifts and defines individual lashes for a high-impact fanned look.
About Max Factor
Max Factor was founded by Polish-born American makeup artist Max Factor Sr. in 1909, originally creating bespoke makeup for the Hollywood film industry — and giving the world the word "make-up". The brand became synonymous with cinematic glamour through the twentieth century. The False Lash Effect franchise is one of Max Factor's flagship mascara lines, with Epic being its largest-brush, most-volumising chapter.
Key benefits
- "False lash" finish: Fanned, full-volume effect designed to mimic the look of false lashes without application.
- Sweeping bristle body: Four bristle lengths capture every lash from root to tip — including short and difficult-to-reach lashes.
- Zoom-Action tip: Reaches inner-corner and lower lashes for full-eye definition.
- Buildable formula: Apply one coat for natural definition or build for high-impact volume.
- Intense black colour: True jet-black pigment for dramatic contrast.
Who it's for
This mascara suits anyone wanting fanned, volumised lashes without applying falsies — particularly for evening looks, photography, weddings and special occasions. Suitable for all lash types, especially welcome for those with short, sparse or hard-to-reach lashes thanks to the specially designed brush shape.
How to use
- Curl the lashes with an eyelash curler if desired before applying.
- Place the brush at the base of the lashes and wiggle gently as you pull through to the tips.
- Apply a second coat while the first is still wet for added volume.
- Use the Zoom-Action tip vertically to coat inner-corner and lower lashes.
- Remove with a gentle eye-makeup remover at the end of the day.
Size: 13.1ml. Replace 6 months after first opening to maintain hygiene.
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