John Varvatos Artisan Pure Eau de Toilette 125ml is a crisp citrus-aromatic woody for men, launched in 2017 as part of the brand's Artisan line. The composition was inspired by the lush hills of Xalapa, Mexico, and its citrus and coffee groves — opening on a vivid lemon, bergamot, mandarin and clementine accord with thyme and marjoram, developing a softly aromatic petitgrain and ginger heart, and drying down on a polished base of woods, orris root, amber and musk.
About John Varvatos
John Varvatos is an American luxury menswear brand founded in 1999 by designer John Varvatos in New York. The brand is recognised internationally for refined, rock-and-roll-influenced contemporary tailoring. The fragrance line, developed under licence with Elizabeth Arden, has built a clear identity around polished, slightly artisanal masculine signatures. Artisan is the brand's citrus-aromatic pillar, with the Pure variant focused on a brighter, cleaner interpretation.
Fragrance notes
- Top: Lemon, Bergamot, Mandarin, Clementine, Thyme, Marjoram
- Heart: Petitgrain, Ginger
- Base: Woods, Orris Root, Amber, Musk
Olfactory family: Citrus Aromatic Woody | Launched: 2017
Who it's for
Artisan Pure suits men who want a refined, dressed-up citrus-aromatic with polished woody finish — bright and aromatic at the top, with grown-up depth in the drydown. The composition reads as polished and slightly continental rather than sporty or aquatic. Best in spring and summer for office, daytime and warm-weather travel.
How to use
- Spray onto pulse points — the base of the neck, behind the ears and on the wrists — from around 15 cm away.
- One spray on the chest under a shirt extends the trail through the day.
- For evening wear, add a single mist to a jacket lapel rather than rubbing into the skin.
Specifications
- Size: 125ml Spray
- Concentration: Eau de Toilette
- Gender: Men
- Brand: John Varvatos
- Range: Artisan Pure
- Year: 2017



