Rimmel Velvet Matte Nail Polish 12ml in 016 Purple Opulence is a luxe matte-finish nail lacquer from celebrated British cosmetics brand Rimmel London. The Velvet Matte formula dries to a soft, velvety matte finish in a rich, statement purple — a confident alternative to traditional high-shine polish.
About Rimmel London
Rimmel London is one of the most popular and accessible cosmetics brands in the UK and worldwide, founded in London in 1834 by Frenchman Eugène Rimmel, who opened a perfumery on Bond Street. Today owned by Coty, Rimmel is celebrated for translating London street-style energy into accessible cosmetics — past brand faces have included Kate Moss, Georgia May Jagger and Cara Delevingne.
Key benefits
- Velvety matte finish — soft, modern alternative to glossy polish
- Statement purple shade — bold and luxurious
- Generous 12ml bottle — long-lasting size
- Easy-glide brush — even smooth application
- Quick-drying — sets to a matte finish without long wait
- Rimmel London signature — accessible British colour cosmetics
Shade
016 Purple Opulence is a deep, jewel-toned purple with a luxurious matte finish — ideal for autumn-winter looks and evening glamour.
Who it's for
Suits anyone who loves bold nail looks and the modern matte aesthetic. Particularly well suited to those who want a confident, on-trend statement nail without committing to a salon manicure.
How to apply
- Prep nails by filing, buffing and applying a base coat
- Allow the base coat to dry fully
- Apply two thin even coats of Velvet Matte polish
- Allow to dry fully — skip the top coat to preserve the matte finish
- Use a non-acetone remover when ready to change colour
Specifications
- Size: 12ml
- Shade: 016 Purple Opulence
- Finish: Velvet matte
- Brand: Rimmel London
- Range: Velvet Matte Nail Polish



