Gucci Bloom Eau de Toilette 30ml is the lighter, sunlit interpretation of Gucci's iconic Bloom feminine signature. Launched in 2022 as the Eau de Toilette version of the line, the composition opens with bright neroli and Italian citrus, blossoms into a luxurious white-floral heart of tuberose, jasmine, orange blossom and Rangoon creeper, and dries down on a soft musk-and-sandalwood base.
About Gucci Bloom
The House of Gucci was founded by Guccio Gucci in 1921 in Florence. The original Gucci Bloom Eau de Parfum, created in 2017 by master perfumer Alberto Morillas under Alessandro Michele's creative direction, became one of the most distinctive modern white-floral perfumes — built around the unusual, lush Rangoon creeper. The Eau de Toilette is its lighter, brighter and slightly more daytime-friendly cousin.
Fragrance notes
- Top: Neroli, Bergamot, Mandarin Orange, Lemon
- Heart: Tuberose, Jasmine, Orange Blossom, Rangoon Creeper
- Base: Musk, Sandalwood
Olfactory family: White Floral | Launched: 2022 (Eau de Toilette)
The story behind Gucci Bloom EDT
Where the original Gucci Bloom (2017) is a rich, lush eau de parfum, the Eau de Toilette takes the same floral DNA and lifts it with a bright citrus opening of neroli, bergamot, mandarin and lemon. The Rangoon creeper — a flower that changes colour from white through pink to red as it blooms — remains the line's signature, supported by tuberose, jasmine and orange blossom. The result is a more luminous, daytime-friendly version of an iconic floral.
Who it's for
Gucci Bloom EDT suits women who love modern, lush white florals — fans of compositions like Chloé Eau de Parfum, Marc Jacobs Daisy Dream or YSL Mon Paris. It works particularly well in spring and summer, ideal for daytime, office and warm-weather travel. The 30ml format is perfect as a starter bottle or handbag size.
How to wear it
- Apply to clean, moisturised skin so the floral heart has a stable surface to bloom from.
- Mist onto pulse points: wrists, neck and behind the ears.
- For a softer halo, spray once into the air and walk through it.
- Avoid rubbing the wrists together; it bruises the delicate neroli-citrus opening.
Specifications
- Size: 30ml
- Concentration: Eau de Toilette
- Gender: Women
- Brand: Gucci
- Year: 2022 (EDT version)
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