Hugo Boss Alive Intense Eau de Parfum 30ml Spray is the more concentrated, deeper expression of the iconic Boss Alive line for women, launched in 2022. The composition is built on three central notes: a juicy chord of raspberry at the top; a vibrant vetiver heart; and a sensual base of benzoin — designed for a confident, dressed-up modern feminine signature in the line's recognisable square flacon.
About Hugo Boss
Hugo Boss is one of the most recognised German fashion houses, founded by Hugo Ferdinand Boss in 1924 and celebrated for refined contemporary tailoring. Its perfumery, today produced under licence with Coty, includes the iconic Boss Bottled and Boss Alive lines — the masculine and feminine pillars of the brand's modern fragrance identity. Alive Intense extends the line into more concentrated, dressed-up territory.
Fragrance notes
- Top: Raspberry
- Heart: Vetiver
- Base: Benzoin
Olfactory family: Floral Woody | Launched: 2022 | Gender: Women
The story behind Alive Intense
Alive Intense was conceived as the more concentrated, evening-leaning interpretation of Boss Alive — pulling on a more vibrant, sensual energy. The juicy raspberry opening adds modern lift; the vetiver heart adds an unusual woody-grass character that makes the composition stand out from typical sweet-feminine flankers; and the benzoin base extends the fragrance into a long, sensual sillage.
Who it's for
Suited to wearers who love modern, dressed-up feminine fragrances with woody depth — fans of Boss Alive, YSL Libre or Carolina Herrera Good Girl will find Alive Intense a familiar match. Year-round wear with particular strength in autumn and winter; ideal for evening, dinner and special-occasion use.
How to wear it
- Spray onto pulse points — wrists, base of the throat, behind the ears — from around 15cm.
- Two to three sprays for daytime; build up gently for evening wear.
- Apply over an unscented body lotion to extend longevity on skin.
Specifications
- Size: 30ml
- Concentration: Eau de Parfum
- Gender: Women
- Brand: Hugo Boss
- Year: 2022
Related Products
