Label.M Fashion Edition Dry Shampoo 200ml is a celebrated dry shampoo from British professional haircare brand Label.M, the official haircare partner of London Fashion Week. Designed to refresh hair between washes, absorb excess oil and add lift and volume, the formula gives an instant, salon-quality boost to flat or oily roots — perfect for busy mornings, post-gym refreshes and second-day styling.
About Label.M
Label.M is the British professional haircare brand and official haircare partner of London Fashion Week. Developed by professional stylists under the creative direction of an international artistic team created by Toni Mascolo and Sacha Mascolo-Tarbuck (Toni & Guy), Label.M is an award-winning fashion-inspired haircare range used by salons and stylists worldwide.
Key benefits
- Absorbs excess oil — refreshes the hair between washes
- Adds lift and volume — boosts flat roots for a fuller-looking style
- Refreshes the hair — extends the wash cycle for less frequent washing
- Salon-quality formula — developed by professional Toni & Guy-trained stylists
- Quick application — instant refresh in seconds, perfect for busy mornings
- Generous 200ml size — substantial daily use
Who it's for
Fashion Edition Dry Shampoo is ideal for anyone who wants a salon-quality dry shampoo to extend the wash cycle of their hair, refresh between washes or add lift and volume to flat hair. Particularly well-suited to those who exercise frequently, busy professionals, and anyone who wants a professional Toni & Guy-developed formula at high-street accessibility.
How to use
- Shake the can well before use
- Section the hair to expose the roots
- Hold the can 15–20 cm from the scalp and spray in short bursts along the part line
- Massage gently into the scalp with the fingertips
- Allow to set for 30 seconds, then brush through; style as usual
Specifications
- Size: 200ml
- Format: Aerosol dry shampoo
- Hair type: All — particularly oily, fine, second-day hair
- Frequency: Between washes as needed
- Brand: Label.M
- Range: Fashion Edition



