Label.m Honey & Oat Moisturising Shampoo 300ml is a gentle, hydrating cleanser designed to restore softness and shine to dry, dehydrated or damaged hair. The formula combines Manuka honey, colloidal oatmeal and marine extracts with the brand's exclusive Power Peptide Complex, cleansing without stripping and leaving the lengths smooth, supple and manageable.
About Label.m
Label.m is the professional haircare line developed under the creative direction of Toni Mascolo and Sacha Mascolo-Tarbuck — the family behind the global Toni & Guy salon brand. The range is the official haircare partner of London Fashion Week, with formulas developed in collaboration with the brand's International Artistic Team. The Cleanse line covers the brand's day-to-day shampoos, of which Honey & Oat is the moisturising signature.
Key ingredients
- Manuka Honey: a natural humectant that draws moisture into the hair and helps seal the cuticle.
- Colloidal Oatmeal: helps reinforce the hair structure and supports elasticity.
- Power Peptide Complex: the brand's signature peptide blend, rich in Chia Seed Extract.
- Pumpkin Enzyme: a vitamin-loaded extract for additional nourishment.
- Marine Extracts: support scalp health and add shine to the lengths.
Key benefits
- Cleanses gently while restoring moisture balance — ideal for hair that feels dry, parched or coarse.
- Improves elasticity and reduces the appearance of breakage on damaged or chemically-treated hair.
- Adds a healthy, glossy finish without weighing the hair down.
- Lightweight enough for daily use across all hair types.
Who it's for
Honey & Oat suits anyone whose hair feels dry, dull or fragile — whether from heat styling, colouring, sun exposure or simply naturally dehydrated texture. The lightweight finish also makes it a good choice for those with finer hair who often find conventional moisturising shampoos too heavy.
How to use
- Wet hair thoroughly with warm water.
- Apply a generous coin-sized amount of shampoo to the palm, work into a lather, then massage gently from roots to lengths.
- Rinse thoroughly and follow with the Label.m Honey & Oat Moisturising Conditioner for best results.
- For an extra moisture boost, finish weekly with a deep mask or repairing treatment.
Specifications
- Size: 300ml
- Hair concern: Dryness, dullness, lack of elasticity
- Range: Cleanse — Honey & Oat Moisturising
- Brand: Label.m
A gentle, indulgent shampoo for hair that needs feeding rather than stripping — perfect for everyday softness and shine.
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