L'Oréal Professionnel Série Expert Silver Magnesium Shampoo 300ml is the cult-favourite purple toning shampoo from L'Oréal Professionnel's Serie Expert range. Designed to neutralise unwanted yellow and brassy tones in blonde, grey, white and silver hair, the deep violet pigments leave the hair looking cooler, brighter and salon-fresh between colour appointments.
About L'Oréal Professionnel
L'Oréal Professionnel is the salon-haircare line from L'Oréal, the world's largest beauty group. Trusted by professional hairdressers worldwide, the Serie Expert range offers science-led formulas designed to target specific hair concerns — and Silver Magnesium is its hero purple shampoo for blonde, grey and silver hair.
Key features
- For: blonde, grey, white and silver hair
- Action: neutralises yellow and brassy tones
- Hero ingredient: deep violet pigments and magnesium
- Result: cooler, brighter, more vibrant hair
- Format: 300ml bottle
Who it's for
Best for those with blonde, grey, white or silver hair who want salon-style cool tones — and a great regular shampoo for fans of L'Oréal Professionnel's salon-grade haircare.
How to use
- Wet hair thoroughly with warm water.
- Apply a generous amount and massage into a rich purple lather.
- Leave for 3–5 minutes for stronger toning.
- Rinse thoroughly and follow with a moisturising conditioner.
Specifications
- Size: 300ml
- Format: Toning shampoo
- Hair type: Blonde, grey, white, silver
- Brand: L'Oréal Professionnel
- Range: Serie Expert Silver Magnesium
- Action: Neutralises yellow tones
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