Noughty Tough Cookie Strengthening Shampoo 250ml is a vegan, sulphate-free shampoo specifically formulated to fortify weak, brittle and breakage-prone hair. Built around an antioxidant-rich blend of bilberry, sea buckthorn and cloudberry with vitamin-E nourishing oils, the gentle formula cleanses without stripping while supporting hair strength and resilience.
About Noughty
Noughty is a British natural haircare brand from KMI Brands, recognised internationally for its 97% naturally derived, vegan-certified formulas. The brand has been certified by The Vegan Society since 2017 and is widely available in UK chemists and supermarkets, offering targeted ranges for different hair concerns. Tough Cookie is the line's strengthening range, dedicated to weakened or brittle hair.
Key ingredients
- Bilberry, sea buckthorn and cloudberry — antioxidant-rich Nordic berry blend
- Vitamin-E rich oils — moisturise without weight
- Plant-based fatty acids — help support a stronger, smoother hair fibre
Key benefits
- Helps strengthen weakened, brittle hair
- Reduces the appearance of breakage and split ends
- Cleanses gently without stripping natural oils
- 97% naturally derived
- Sulphate-free, silicone-free, paraben-free and phthalate-free
- Certified vegan and cruelty-free
Who it's for
Best for hair that has become weakened, brittle or breakage-prone — including hair recovering from chemical processing, frequent heat styling or environmental stress. Suitable for daily use and pairs naturally with the matching Tough Cookie conditioner for a complete strengthening routine.
How to use
- Wet hair thoroughly in a warm shower.
- Dispense a small amount into the palm and work into the scalp and roots.
- Massage to a light lather and let the foam slide down the lengths.
- Rinse thoroughly with warm water.
- Follow with the matching Tough Cookie Conditioner for best results.
Specifications
- Size: 250ml
- Format: Sulphate-free shampoo
- Brand: Noughty
- Range: Tough Cookie (Strengthening)
- Vegan: Yes — Vegan Society certified
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