Noughty Wave Hello Curl Defining Shampoo 250ml is a vegan, sulphate-free shampoo specifically formulated for wavy, curly and coily hair. The 97% naturally derived formula gently cleanses without stripping, helping to define curls, control frizz and boost natural texture — leaving hair softer, shinier and more visibly bouncy from the first use.
About Noughty
Noughty is a British natural haircare brand from KMI Brands, recognised internationally for its 97% naturally derived, vegan-certified formulas. The brand has been certified by The Vegan Society since 2017 and is widely available in UK chemists and supermarkets, offering targeted ranges for different hair concerns. Wave Hello is the line's curl-care range, dedicated to defining and nourishing wavy and curly hair.
Key benefits
- Defines waves and curls without crunchiness
- Helps reduce frizz and improves curl pattern
- Cleanses gently without stripping natural oils
- Adds shine and softness
- 97% naturally derived
- Sulphate-free, silicone-free, paraben-free and phthalate-free
- Certified vegan and cruelty-free
Key ingredients
- Plant-derived gentle surfactants — cleanse without sulphates or harsh detergents
- Botanical conditioning extracts — soften the hair and define curl pattern
- Naturally derived moisturisers — help smooth the cuticle and tame frizz
Who it's for
Best for wavy, curly or coily hair that needs gentle cleansing and curl definition. Suitable for daily or alternate-day use depending on hair type, and pairs naturally with the matching Wave Hello Curl Defining Conditioner for a complete curl-care routine. Particularly suited to anyone trying to embrace their natural texture or transition away from heat-styled, sulphate-cleansed hair.
How to use
- Wet hair thoroughly in a warm shower.
- Dispense a small amount into the palm and work into the scalp and roots.
- Massage to a light lather and let the foam rinse down through the lengths — avoid scrubbing the curls aggressively.
- Rinse thoroughly with warm water.
- Follow with the matching Wave Hello Conditioner for best results.
Specifications
- Size: 250ml
- Format: Sulphate-free shampoo
- Brand: Noughty
- Range: Wave Hello (Curl Defining)
- Vegan: Yes — Vegan Society certified
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