Phyto Phytophanere Fortifying Vitality Shampoo 250ml is a botanically-led, salon-grade shampoo from the French luxury haircare house Phyto. Formulated with cinchona bark extract, ginkgo biloba, zinc, vitamins B5 and B6 and rice bran extract, the gentle formula cleanses while stimulating the scalp, reinforcing the hair shaft and supporting fuller, healthier-looking, thicker hair.
About Phyto
Phyto is a French botanical haircare brand founded in 1965 by Patrick Alès, the celebrated Parisian hairdresser. Built on the principles of plant-based science and a 95% natural-origin philosophy, the brand pioneered the idea of "phytotherapy" for hair — turning to nature first, with formulas free from parabens, silicones, mineral oils and synthetic alcohols.
Key features
- Cinchona bark extract: stimulates the scalp
- Ginkgo biloba: activates microcirculation
- Zinc and copper gluconate: support healthy-looking hair
- Panthenol (Vitamin B5) and pyridoxine (Vitamin B6): condition the hair
- Rice bran extract: adds shine and softness
- Gentle daily cleansing: kind to scalp and hair
Who it's for
Best for those with weakened, fragile or fine hair who want to support thicker, healthier-looking strands. Perfect for daily use as part of a fortifying haircare routine — pair with the Phyto Phytophanere food supplement for an inside-and-out approach.
How to use
- Wet the hair thoroughly under warm water.
- Apply a small amount to the palms and lather gently into the scalp.
- Massage in circular motions for one minute to stimulate the scalp.
- Work the lather through the lengths and rinse thoroughly.
- Follow with a Phyto conditioner suited to your hair type.
Specifications
- Size: 250ml
- Format: Fortifying daily shampoo
- Hair type: Weakened / fragile / fine
- Brand: Phyto
- Range: Phytophanere
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