Schwarzkopf Professional Bold Color Wash 300ml in Purple is a semi-permanent colouring shampoo that washes vivid violet tones directly into the hair while gently cleansing. The result builds with each use, deepening progressively, then fades gradually — making it a flexible, low-commitment way to introduce a striking purple tone or refresh existing colour between salon visits.
About Schwarzkopf Bold Color Wash
Schwarzkopf is a German hair-care house founded in Berlin in 1898 and a long-standing leader in professional colour technology. Bold Color Wash is the brand's at-home-friendly direct dye line, formulated to deposit bold colours via a sulphate-free shampoo base. There is no developer or mixing involved — just shampoo, leave on, and rinse.
Key benefits
- Bold purple deposit in a single shampoo step, with no ammonia or developer.
- Builds with each use — start subtle, intensify gradually.
- Sulphate-free formula that cleanses while it tones.
- Adds shine and a glossy, salon-style finish.
- Fades gradually rather than abruptly, allowing for an easy transition out of the colour.
Who it's for
Bold Color Wash Purple is designed for anyone who wants vivid purple results without committing to permanent colour. It performs best on pre-lightened or naturally light bases (level 7 and lighter) and can also be used to refresh and revive existing purple-dyed hair. Suitable for both salon use and confident home colourists.
How to use
- Wear gloves throughout the application — the pigments will stain skin and surfaces.
- Shampoo and rinse the hair with your usual shampoo first if needed; towel-dry to damp.
- Distribute Bold Color Wash evenly through the hair, making sure every strand is fully covered.
- Leave to process for 10–20 minutes depending on the depth of colour you want; the longer the leave-on, the more intense the result.
- Rinse thoroughly with cool water and follow with a colour-safe conditioner. Use cool water in subsequent washes to preserve the colour for as long as possible.
Specifications
- Size: 300ml
- Shade: Purple
- Type: Semi-permanent colouring shampoo
- Brand: Schwarzkopf Professional
- Range: Bold Color Wash
- Sulphate-free
A simple, low-commitment way to add or maintain bold violet tones — at home or in salon.
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