Sol de Janeiro Brazilian Joia™ Strengthening + Smoothing Shampoo 295ml is a daily-use shampoo from the brand's Brazilian Joia haircare line. Designed to gently cleanse while strengthening and smoothing damaged hair, the formula features Brazilian botanicals — including babaçu oil, brazil nut oil and cupuaçu butter — alongside a clarifying-but-conditioning surfactant base. Suitable for daily use and a popular pairing with the matching leave-in conditioner.
About Sol de Janeiro
Sol de Janeiro is an American beauty brand inspired by Brazilian culture, founded in 2015 and best known for its cult Brazilian Bum Bum Cream and Cheirosa fragrance mists. Brazilian Joia is the brand's haircare franchise, built around the same Brazilian botanicals and warm, sun-soaked aesthetic.
Key ingredients
- Babaçu oil: Brazilian palm-fruit oil that helps lock in lightweight moisture.
- Brazil nut oil: Rich in selenium — helps strengthen hair and protect against breakage.
- Cupuaçu butter: Indulgent Brazilian plant butter that hydrates dry strands.
Key benefits
- Strengthens hair: Brazil-nut and babaçu oils help support hair against breakage.
- Smooths frizz: Botanical butters help tame the cuticle.
- Gentle cleansing: Lifts daily build-up while preserving natural oils.
- Sensorial Cheirosa-inspired scent: Carries the brand's signature warm Brazilian aromatic.
Who it's for
Suited to all hair types — particularly useful for dry, frizzy or damaged hair that needs strengthening and smoothing in a daily wash. Pairs naturally with the matching Brazilian Joia leave-in conditioner and other haircare from the line.
How to use
- Wet hair thoroughly.
- Dispense a small amount of shampoo into the palms.
- Massage through the scalp and lengths to create a lather.
- Rinse thoroughly.
- Follow with a conditioner or leave-in for best results.
Specifications
- Size: 295ml
- Format: Strengthening & smoothing shampoo
- Hair type: All, particularly dry or damaged
- Range: Brazilian Joia
- Brand: Sol de Janeiro
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