Helena Rubinstein Powercell Anti-Pollution Face Mask 100ml is a luxury exfoliating mask-balm designed to draw out the dirt, dust and pollution residue that builds up on city skin during the week. The balm-to-cream texture combines mechanical exfoliation with the brand's signature native botanical cells, moringa extract and skin-restoring lipids to leave the skin visibly clearer, brighter and softer in a single 10-minute treatment.
About Helena Rubinstein Powercell
Helena Rubinstein was one of the great pioneers of modern skincare, founding her first beauty salon in Melbourne in 1902 and her eponymous house in Paris in 1908. The brand still bears her name today, sitting within L'Oréal Luxe as one of the group's most premium skincare names. The Prodigy Powercell range is the brand's biotech-led skincare line, built around the use of plant native cells and dedicated to "modern life" concerns such as fatigue, pollution and stress damage.
Key ingredients
- Sea Fennel Native Botanical Cells — biotech-derived plant cells designed to stimulate the skin's revitalisation.
- Moringa Extract — known for its ability to bind and lift pollutant particles away from the skin.
- Shea Butter (Karite) — emollient that nourishes and preserves the skin's natural moisture.
- Honey — humectant that draws and holds moisture.
- Aquakeep and Glycerin — humectants that support the skin's natural hydrolipidic film.
- Vitamin E (Tocopherol) — antioxidant that helps protect against free-radical damage.
Key benefits
- Frees the skin from accumulated urban pollution and dust
- Gently exfoliates dead skin cells for a smoother surface
- Purifies the skin without stripping it of moisture
- Hydrates and nourishes for a soft, comfortable post-mask finish
- Brightens dull, tired-looking city skin
- Visible difference in clarity and radiance after a single use
Who it's for
Best suited to anyone living or commuting in an urban environment, with skin that feels dull, congested or tired after a long week. Equally useful for dry skin types who find clay masks too stripping, as the balm-to-cream texture delivers exfoliation without the tightness. Suitable for use 1–2 times a week.
How to use
- Cleanse the face thoroughly and pat dry.
- Take a 10p-coin-sized amount of mask onto the fingertips.
- Apply an even, thick layer across the face, avoiding the eye and mouth area.
- Leave on for around 10 minutes.
- Wet the fingers and massage in light circular motions for 30 seconds to activate the gentle exfoliating particles.
- Rinse thoroughly with lukewarm water and pat dry.
- Follow with serum and moisturiser. Use 1–2 times a week.
Specifications
- Size: 100ml
- Format: Exfoliating mask-balm
- Brand: Helena Rubinstein
- Range: Prodigy Powercell
- Suitable for: All skin types, particularly dull or pollution-exposed skin
- Made in: France
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