American Crew Matte Clay 85g is a professional-grade men's hair styling clay from the long-running American men's grooming brand. The matte-finish formula provides medium-to-strong hold without shine — ideal for textured, modern men's haircuts that need definition without the polished gloss of a pomade or wax.
About American Crew
Founded in 1994 by hairstylist David Raccuglia, American Crew is one of the leading professional men's hair-care brands in the world. The brand specialises in salon-grade products for men's haircuts, with a particular focus on barbershop and modern classic styles.
Key features
- Medium-to-strong hold for all-day style retention.
- Matte finish — no shine, modern textured look.
- Pliable formula allows restyling through the day.
- Adds texture and volume to fine and medium hair.
- 85g professional jar — long-lasting size.
Who it's for
Matte Clay suits men with short-to-medium hair lengths who want a textured, modern style with hold but without shine. Equally suitable for fine, medium or thick hair, and a barbershop favourite for crew cuts, quiffs, slick-backs and textured fringes.
How to use
- Towel-dry the hair until just damp, or apply to dry styled hair.
- Scoop a small amount of clay onto the fingertips.
- Warm between the palms until smooth and pliable.
- Work evenly through the hair from root to tip.
- Style as desired — hold and texture build with rubbing.
Specifications
- Size: 85g jar
- Format: Matte styling clay
- Hold: Medium to strong
- Finish: Matte
- Brand: American Crew
A professional men's barbershop staple — strong hold, matte finish, and salon-grade quality.
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