Label.m Gel 150ml (Fashion Edition Gel) is a professional medium-hold styling gel from the Toni & Guy salon haircare brand. The fast-drying, non-flaking formula combines flexible-hold polymers with the brand's Enviroshield Complex (wheat germ oil, panthenol and hydrolysed wheat protein) — for sleek, polished hairstyles with reliable hold and built-in heat and UV protection.
About Label.m
Label.m is the professional salon haircare brand developed by Toni & Guy — the global hairdressing authority. The brand's products are designed in collaboration with salon professionals to deliver runway-finish results at home. The Fashion Edition Gel is part of the brand's hero styling collection — designed for sleek, modern hair looks.
Key features
- Medium hold: firm enough to keep the style in place all day; flexible enough to re-work the hair if needed.
- Fast-drying, non-flaking formula: no white residue, no crusty patches.
- Enviroshield Complex: the brand's signature heat and UV protection technology.
- Wheat Germ Oil: a natural source of vitamin E — supports moisture and antioxidant protection.
- Panthenol (Provitamin B5): deeply conditions the hair fibre.
- Hydrolysed Wheat Protein: strengthens and supports the hair structure.
- Glycerin: adds hydration for healthy-looking, soft hair.
Key benefits
- Medium, flexible hold — strong enough for sleek looks but easy to re-style.
- Non-flaking, no white residue — looks invisible in the hair.
- Built-in heat protection — safe to use before blow-drying or straightening.
- UV protection helps defend the hair against sun damage and colour fade.
- Salon-grade quality at an accessible price point.
- Generous 150ml format that lasts months even with daily use.
Who it's for
Label.m Fashion Edition Gel is for those who want a sleek, polished hairstyle that lasts the day — particularly men who slick back the hair, anyone who creates sharp partings or smooth updos, and those who want a runway-finish gel without the flaking and crusting of older-style products. The medium hold makes it equally suitable for shorter modern men's cuts and for sleeking down longer hair into a ponytail or bun.
How to use
- Towel-dry the hair until damp.
- Dispense a 10-pence-coin-sized amount into the palms (use less for shorter hair, more for longer hair).
- Rub between the palms to warm the gel.
- Distribute evenly through the hair from root to tip — or apply to specific areas only (front of the hair, partings, sleek-back areas).
- Style as desired — comb back, side-part, sleek-back, slick-up.
- Allow to dry naturally, or blow-dry for a higher-volume finish.
- For extra hold, layer on a second application once the hair is dry.
Specifications
- Size: 150ml
- Hold: Medium
- Finish: Sleek, polished
- Format: Styling gel
- Brand: Label.m (Toni & Guy)
Related Products
