Anastasia Beverly Hills Brow Pencil in Soft Brown is the brand's iconic ultra-fine eyebrow definer, designed for hair-like strokes that fill sparse areas without looking drawn-on. The slim mechanical tip never needs sharpening and delivers a smudge-proof, long-wearing colour pay-off, while the spoolie at the opposite end blends and softens the finish. Soft Brown is the bestselling shade — pitched at medium-brown hair with warm-to-neutral undertones.
About Anastasia Beverly Hills
Anastasia Beverly Hills was founded in 1997 by Anastasia Soare, the Romanian-American "queen of brows" who pioneered the Golden Ratio eyebrow shaping technique in her West Hollywood salon. The brand was built on brows long before it expanded into a full colour cosmetics range, and the Brow Wiz pencil remains its single most recognised product — a backstage and red-carpet staple for over a decade.
Key features
- Ultra-slim retractable tip — narrower than most brow pencils, designed to mimic individual hair strokes.
- Blend of pigment and wax — high colour pay-off with a creamy, easy-to-deposit texture.
- Smudge-proof, long-wearing finish — stays put through a full day's wear.
- Built-in spoolie brush — blends strokes for a natural, softened result.
- No sharpening required — twist-up mechanism keeps the tip consistent.
- Vitamin E and plant-oil base — conditioning ingredients that help the formula glide rather than drag across the brow area.
Who it's for
Soft Brown is the most versatile shade in the line — best for medium-brown hair colours with warm-to-neutral undertones, and a useful "safe choice" for light-to-medium brunettes, ash-blondes wanting a deeper definition, and many auburn-haired wearers. Pick the lighter Taupe shade for ash-blonde and pure-cool tones, Medium Brown for darker brunettes, or Dark Brown / Ebony for very dark hair.
How to use
- Brush the brows upwards and into shape with the spoolie end of the pencil.
- Twist up just a small amount of product at a time — the tip is fragile.
- Using short, feathery upward strokes, fill any sparse areas to mimic individual brow hairs.
- Concentrate the strongest colour in the middle of the brow and lighten the touch towards the front (head) of the brow for a natural gradient.
- Blend everything with the spoolie to soften and merge the strokes.
- Set with a clear or tinted brow gel for added hold if desired.
Specifications
- Brand: Anastasia Beverly Hills
- Product: Brow Pencil (Brow Wiz)
- Shade: Soft Brown — for medium-brown hair, warm-to-neutral undertones
- Size: 0.5ml
- Format: Retractable ultra-fine pencil with spoolie
- Finish: Natural hair-like, smudge-proof
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