Gucci Mémoire d'une Odeur Eau de Parfum 100ml is a soft, atmospheric unisex fragrance launched in 2019 and signed by master perfumer Alberto Morillas. Conceived as the brand's first deliberately gender-neutral signature under creative director Alessandro Michele, it pairs an unusual chamomile-and-bitter-almond opening with a soft musk-and-jasmine heart, before settling into a quietly comforting base of sandalwood, cedar and vanilla — Gucci's interpretation of a "memory of a smell" rather than a conventional perfume.
About Gucci
Gucci was founded in Florence in 1921 by Guccio Gucci as a luxury leather goods house, and remains one of the most influential Italian luxury fashion brands. The fragrance line, produced under licence by Coty, took a deliberately new direction with creative director Alessandro Michele's tenure; Mémoire d'une Odeur followed Gucci Bloom (2017) as part of the brand's contemporary fragrance reset, presented in a vintage-style apothecary flacon.
Fragrance notes
- Top: Roman Chamomile, Bitter Almond
- Heart: Indian Jasmine, Jasmine, Musk
- Base: Sandalwood, Cedar, Vanilla
Olfactory family: Floral Musk | Launched: 2019 | Gender: Unisex | Perfumer: Alberto Morillas
Who it's for
Mémoire d'une Odeur suits anyone drawn to atmospheric, slightly unconventional unisex fragrances — those who appreciate compositions that whisper rather than shout. The composition is at its best in spring and autumn, comfortable for office, daytime and casual evening contexts, and pairs naturally with both classical tailoring and contemporary dressing. Anyone drawn to fragrances such as Hermès Voyage d'Hermès or Maison Margiela Replica Whispers in the Library will recognise the territory.
How to wear it
Hold the bottle around 15 cm from the skin and spray onto pulse points — wrists, neck, and behind the ears. Apply to clean, moisturised skin straight after a shower for the longest wear. Two sprays usually balance well; the chamomile-and-musk character develops gradually on warm skin and rewards a moderate hand.
Specifications
- Size: 100ml
- Concentration: Eau de Parfum
- Gender: Unisex
- Brand: Gucci
- Line: Mémoire d'une Odeur
- Year: 2019
- Perfumer: Alberto Morillas
Related Products
