Maison Francis Kurkdjian 724 Eau de Parfum 70ml is the brand's 2022 ode to the energy of always-on global cities — composed by Francis Kurkdjian himself. The composition is a clean, slightly soapy white-floral with an unmistakable modern elegance: Calabrian bergamot and aldehydes open the fragrance with a luminous, slightly metallic lift; Egyptian jasmine, sweet pea and mock orange carry a soft floral heart; and a base of sandalwood and white musk leaves a quietly polished trail.
About Maison Francis Kurkdjian
Maison Francis Kurkdjian was founded in Paris in 2009 by master perfumer Francis Kurkdjian — the nose behind classics including Jean Paul Gaultier Le Mâle and Narciso Rodriguez For Her — together with Marc Chaya. Now part of LVMH, the house is one of the most respected modern niche perfumeries, recognised for the precision and architectural clarity of its compositions. Baccarat Rouge 540 is its most-recognised fragrance, with 724 a more recent contemporary signature.
Fragrance notes
- Top: Calabrian Bergamot, Aldehydes
- Heart: Egyptian Jasmine, Sweet Pea, Mock Orange
- Base: Sandalwood, White Musk
Olfactory family: Floral Musk | Launched: 2022 | Perfumer: Francis Kurkdjian | Gender: Unisex
The story behind 724
724 — the abbreviation for "7 days a week, 24 hours a day" — was conceived around the energy of always-active cities like Paris, New York and Tokyo. The composition's clean, slightly soapy character is meant to feel like the moment of stepping out of an air-conditioned hotel into a sunlit metropolitan street: clean linen, fresh air, and a soft floral memory. The minimalist flacon takes a textured graphic-grid finish that nods to urban architecture.
Who it's for
724 is genuinely unisex and suits anyone drawn to clean, contemporary white-floral musks with a polished, slightly architectural register — wearers of fragrances like Glossier You, Le Labo Rose 31, or Frédéric Malle Iris Poudre, who appreciate refined niche perfumery. Best year-round; particularly good as a daily signature, office and warm-weather wear.
How to wear it
- Spray onto pulse points — wrists, base of the throat, behind the ears — from around 15cm.
- Two to three sprays for daytime; build up gently for longer evening wear.
- Apply over an unscented body lotion to extend longevity, particularly on dry skin.
Specifications
- Size: 70ml
- Concentration: Eau de Parfum
- Gender: Unisex
- Brand: Maison Francis Kurkdjian
- Year: 2022
- Perfumer: Francis Kurkdjian
- Made in: France
Related Products
