Aveda Botanical Kinetics Energizing Eye Creme 15ml is a brightening daily eye cream from the cult American haircare and skincare brand. The 96% naturally-derived formula pairs licorice root and caffeine with hyaluronic acid, designed to help brighten under-eye darkness and refresh the look of tired eyes.
About Aveda
Aveda is the American hair and skincare brand founded in 1978 by Horst Rechelbacher, recognised globally for its plant- and flower-led formulations and its commitment to environmental responsibility. The Botanical Kinetics range is the brand's daily skincare line, focused on plant-rich, accessible everyday formulations.
Key benefits
- Brightening eye cream designed to refresh the look of tired eyes.
- 96% naturally-derived formula per the brand.
- Licorice root and caffeine to help brighten and reduce the look of dark circles.
- Sodium hyaluronate (hyaluronic acid) for plumping hydration around the delicate eye area.
Key ingredients
- Glycyrrhiza glabra (licorice) root extract: traditionally included for its brightening properties.
- Caffeine: well-known for its energising and depuffing role in eye creams.
- Sodium hyaluronate (hyaluronic acid): humectant for plumping hydration.
- Theobroma grandiflorum (cupuaçu) seed butter and shea butter: nourishing emollients.
- Aminopropyl ascorbyl phosphate (Vitamin C derivative): antioxidant brightening support.
Who it's for
Anyone wanting a daily plant-led eye cream — particularly suited to those concerned about dark circles, fine lines or tired-looking eyes. A good fit for fans of the wider Aveda range who like a botanical, plant-rich approach.
How to use
- Cleanse and tone the skin morning and/or evening.
- Dispense a small amount of cream onto the ring finger.
- Tap gently around the orbital bone, taking care not to drag the delicate skin.
- Allow to absorb fully before applying further skincare or make-up.
Specifications
- Brand: Aveda
- Range: Botanical Kinetics
- Product: Energizing Eye Creme
- Format: 15ml
- Skin type: All skin types
- Use: Day and/or night



