Ayumi Fairness Daily Face Wash 150ml is a gentle, plant-rich face wash from British natural-skincare brand Ayumi, inspired by traditional Ayurvedic principles. The 150ml bottle delivers a soft, foaming gel cleanser that lifts away makeup, sebum and impurities while leaving the skin softened, refreshed and visibly more even-toned — formulated with brightening botanicals to support the appearance of a luminous, even complexion.
About Ayumi
Ayumi is the British natural-skincare brand celebrated for plant-rich, Ayurvedic-inspired formulations. The Fairness range is its brightening collection, designed to support the appearance of a more even-toned, luminous complexion.
Key features
- Gentle daily foaming gel face wash
- Lifts away makeup, sebum and impurities in a single step
- Brightening botanicals help support the appearance of a more even-toned complexion
- Lightweight texture — rinses cleanly without dryness
- Suitable for all skin types, including normal and combination
Who it's for
Best for those who love plant-rich, Ayurvedic-inspired skincare and want a brightening daily cleanser — and a refined choice for fans of Ayumi.
How to use
- Dispense a small amount onto damp hands and lather with a little water.
- Massage gently across the face in circular motions.
- Rinse thoroughly with lukewarm water; pat dry.
- Follow with the rest of your skincare routine.
- For external use only; avoid contact with the eyes.
Specifications
- Size: 150ml
- Format: Daily foaming face wash
- Brand: Ayumi
- Range: Fairness



