Chloé Eau de Parfum Naturelle 30ml is the clean-beauty natural-origin reinterpretation of Chloé's most iconic feminine fragrance. Composed by perfumer Michel Almairac and launched in 2021, it carries the signature Chloé rose at its centre — now in a 100% natural-origin composition with ingredients of ethical origin and naturally-derived alcohol.
About Chloé
Chloé is a French fashion house founded by designer Gaby Aghion in Paris in 1952. The brand has long been associated with refined, romantic femininity. The original Chloé Eau de Parfum (2008) became an instant modern classic; the Naturelle is its contemporary, sustainability-led companion — built around the same rose-led signature, now with a clean-beauty profile.
Fragrance notes
- Top: Citron, Black Currant
- Heart: Rose, Neroli
- Base: Mimosa, Cedar
Olfactory family: Floral | Launched: 2021 | Perfumer: Michel Almairac
The story behind Chloé Eau de Parfum Naturelle
Michel Almairac — the perfumer behind the original Chloé Eau de Parfum — revisits his iconic composition with a 100% natural-origin twist. The fragrance keeps the signature Chloé rose at its centre, sourced ethically along with selected ingredients from Morocco and Italy. Citron and blackcurrant lift the opening with sparkling brightness; neroli supports the rose at the heart; and mimosa and cedar give the composition a soft, slightly powdery finish. The bottle echoes the original Chloé silhouette, finished with a beige-and-rose colour story to signal the natural origin.
Who it's for
Chloé Eau de Parfum Naturelle suits women who love the original Chloé fragrance and want a more sustainability-conscious version — and equally appeals to those new to the line who prioritise natural-origin, ethically-sourced beauty. It works year-round, particularly flattering in spring and autumn, and is suited to daytime, office and casual evening wear. The 30ml format is ideal as a starter bottle or handbag carry.
How to wear it
- Apply to clean, moisturised skin so the rose-mimosa heart has a stable surface to bloom from.
- Mist onto pulse points: wrists, neck and behind the ears.
- For a softer halo, spray once into the air and walk through it.
- Avoid rubbing the wrists together; it bruises the delicate citron-blackcurrant top.
Specifications
- Size: 30ml
- Concentration: Eau de Parfum
- Gender: Women
- Brand: Chloé
- Year: 2021
- Perfumer: Michel Almairac
- Composition: 100% natural-origin ingredients; vegan
