IsaDora Active All Day Wear Foundation 35ml in 14 Sand is a long-wearing, comfortable liquid foundation from the Swedish makeup brand IsaDora. Engineered with a clever silicone-and-polymer base — plus a marine "Actigym" complex and glycerin — the formula glides on lightweight, delivers buildable medium coverage and stays put through long days, exercise and warm weather. Sand is a soft warm-neutral fair-medium shade.
About IsaDora
IsaDora is a Swedish cosmetics brand established in 1983, known for affordable Nordic-style colour cosmetics with a sensitive-skin focus. The Active All Day Wear range is one of its hero foundation lines, designed for long-wear performance throughout busy days, sport and travel.
Key features
- Up to 24-hour wear — the silicone-acrylate blend keeps colour and finish stable through long days.
- Transfer-resistant, sweat-resistant finish — designed to withstand activity and warm weather.
- Buildable medium coverage — light feel, with the option to build up where extra coverage is needed.
- Natural matte finish — flattering without flatness.
- Marine "Actigym" complex + glycerin — keep the skin comfortable across the wear time.
- Vitamin E (tocopheryl acetate) — antioxidant protection through the day.
Shade — 14 Sand
Sand is a soft, warm-neutral fair-to-medium shade — designed for those with light-to-medium complexions and neutral-to-warm undertones. The warm sand tone is particularly flattering on naturally sun-kissed or slightly tan skin.
Who it's for
This foundation is for anyone who needs a foundation that genuinely lasts — busy professionals, parents, dancers, gym-goers, and brides. The sweat-resistant, long-wear performance also makes it a favourite for travel and warm-weather holidays. The clean, fragrance-light silicone formula is well-tolerated by most skin types except very dry skin (where a hydrating primer is recommended underneath).
How to use
- Start with cleansed, moisturised skin. Allow moisturiser to absorb fully.
- Shake the bottle before use.
- Dispense 1–2 pumps onto the back of the hand or directly onto the face.
- Blend evenly with a damp makeup sponge, foundation brush or fingertips — start at the centre of the face and blend outwards.
- Build up in 1–2 thin layers where additional coverage is needed.
- Set with a translucent powder where you tend to get shiny (T-zone) for additional longevity.
Specifications
- Size: 35ml
- Shade: 14 Sand (warm fair-to-medium)
- Coverage: Buildable medium
- Finish: Natural / soft matte
- Wear time: Up to 24 hours
- Brand: IsaDora
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