Milk_shake Conditioning Direct Colour 100ml in Clear is the unpigmented base of the brand's gentle, ammonia-free direct colour range. It can be used on its own as a glossing, conditioning treatment, or mixed with any of the other Direct Colour shades to soften their intensity for pastel or sheer-toned results. The cream formula is enriched with milk proteins, fruit extracts and Integrity 41® antioxidant complex, and applies as easily as a regular conditioner.
About milk_shake
Milk_shake is the flagship professional haircare line from z.one concept, an Italian salon-supplies house founded in 1999. The brand focuses on milk-protein-based formulas combined with fruit extracts, designed for long-term hair health rather than just cosmetic results. The Conditioning Direct Colour line gives stylists and home users a way to refresh, tone or add tint to the hair without permanent dyeing.
Key features
- Direct (semi-permanent) colour: Deposits onto the hair without lifting, fading gradually over 8–10 washes depending on hair type.
- Ammonia-free, peroxide-free: Gentle on the hair structure compared to permanent colourants.
- Conditioning base: Milk proteins, fruit extracts and the brand's Integrity 41® sunflower-seed antioxidant complex.
- Mixable: Can be combined with the other Direct Colour shades to dilute pigment intensity, allowing pastel or sheer-toned finishes.
- Stand-alone use: Worn solo, the Clear acts as a deep-conditioning glossing treatment that boosts shine and helps seal the cuticle.
Who it's for
Designed for use by professional stylists in salon, but accessible enough for confident home users. Particularly suited to:
- Stylists building custom pastel or sheer-toned looks by mixing with other Direct Colour shades.
- Anyone who wants a high-shine, conditioning gloss treatment between salon visits.
- Refreshing the hair after a chemical service to boost softness and shine without adding additional pigment.
How to use
- Shampoo the hair thoroughly and towel-dry until just damp.
- To use as a clear glossing treatment, apply Clear evenly through the lengths and ends with a comb or gloved fingers.
- To dilute another Direct Colour shade, mix Clear with the chosen shade in the desired ratio (more Clear for a softer pastel finish).
- Leave on the hair for 5 to 30 minutes, depending on the desired conditioning or toning effect.
- Rinse thoroughly with lukewarm water until the water runs clear.
- Style as usual.
Specifications
- Size: 100ml
- Format: Conditioning direct (semi-permanent) hair colour cream
- Shade: Clear (unpigmented base / mixer)
- Brand: milk_shake (z.one concept)
- Made in: Italy
Safety
For professional use. Always read the manufacturer's leaflet in full before use. Carry out a strand and patch test before each application. Do not use on eyebrows or eyelashes; if product enters the eye, rinse thoroughly with water and seek medical advice.
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